Products that are featured in Amazon’s Lightning Deal spaces typically enjoy a nice bump in sales throughout the duration of the deal. There are clear benefits for shoppers who act quickly on these deals -who doesn’t love a discount? But what are the benefits for sellers? Let’s break down a few top benefits of Amazon Lightning Deals for those selling on Amazon. The button is then reactivated when new spots become available on the waitlist.įor eager shoppers, Amazon also has a page called ‘Upcoming Deals’ under the ‘Today’s Deals’ tab where consumers can view all upcoming Lightning Deals 24-hours before they go live. Amazon notes that the ‘Join Waitlist’ button is only active when there are places available on the waitlist. If a purchase isn’t complete within 15 minutes, shoppers will be moved to the Lightning Deal Waitlist. An “Add to Cart” button if there are available promotional discounts.A timer showing how long you have to add the item to your Cart and claim the promotional discount.A status bar indicating the percentage of deals currently in customers’ carts or purchased.The promotional discount amount and final price.Any available variations of the item (for example: different sizes or colors).These deals are time-sensitive, lasting typically between 2-6 hours, encouraging shoppers to act quickly.Īccording to Amazon, When a Lightning Deal is available, shoppers will see the following: These premium deals can be found throughout, located in the ‘Today’s Deals’ or ‘ Prime Day ’ tab, and are available one per customer, until either the promotional period for the deal expires or all the available promotional discounts are claimed. But what is an Amazon Lightning Deal in the first place? What is an Amazon Lightning Deal?Īn Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. We’ll dive into benefits, examples, if Lightning Deals are really worth it, and so much more. In this article, we’ll cover how to gain more new-to-brand customers and how to get more eyes on your products by using Amazon Lightning Deals. We all know Amazon is THE marketplace to sell on - but are you sufficiently standing out among the competition? By offering promotions and discounts through Amazon’s Lightning Deals, you have the opportunity to reach millions of shoppers looking for their next great deal.
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